Programme updates · Jul 2026
Access over gatekeeping: why we stopped charging for the room
The most expensive thing in early business is not capital. It is the introduction you never got. Here is how we priced that out of the model.
6 min read
Notes from inside the room — what is working for our founders, and what quietly is not.
Insights
Founder tips
Your first ten customers do not come from a funnel
A field guide to manual, unscalable, deeply effective selling — and the exact scripts three of our founders used.
Jul 2026 · 4 min read
Case studies
Case study: how Thato turned a side hustle into a studio in 90 days
Positioning, a rebuild of the offer, and one very uncomfortable price increase. The full timeline with numbers.
Jun 2026 · 8 min read
Founder tips
The five slides that decide whether anyone reads slide six
Most decks fail before the market-size chart. A structural fix you can apply to your deck this afternoon.
Jun 2026 · 5 min read
Founder tips
AI without the theatre: four automations worth your time
What actually survives contact with a two-person team, and what quietly becomes another subscription you forget to cancel.
May 2026 · 7 min read
Programme updates
Why we pair every founder with another founder
Mentorship is vertical. Pairing is horizontal. The combination is what moves people, and the data from cohort one backs it.
May 2026 · 5 min read